Definition: SEO stands for search engine optimization, a phrase which essentially refers to any practice used to improve the quality of traffic to a web site from search engines like Google, Yahoo, Ask Jeeves, AOL Search, Bing and so on. Which is basically the art of ranking highly in a search engine, also called the natural listings, in the un-paid category. SEO is also the process of optimizing your web content so that the search engine like to list it as a high result for searches for a particular keyword.
Let’s say you have a web page which is about “How To Play With Kids”. The goal of SEO is to optimize this page so that when someone types in “How To Play With Kids” the search engine optimization will direct them to your website. You will be targeting a keyword – “How To Play With Kids”, and within this keyword there are lots of variations. For example, you can target the keyword “How To Play With Kids In The Rain” or “How To Play In The Rain”, etc.
Now, the very first step in SEO is keyword research. The whole point of any strategy is to make sure that the keywords you are targeting are not too general. This will make it harder for the search engine optimization to find your page. Ideally, they will find you will rank higher. However, you won’t get hits if your keywords are too general, otherwise the strategy is pretty much pointless.
You need to gather enough information on your keywords to make an informed decision about how to optimize your web page. I recommend that you do not use any free keyword tools. Instead, you should pay for a good Google AdWords or Bing Webmasters Tool to help you find the top ranking keywords. Also, the best tools allow you to put in certain parameters into the search engines. For example, you can set the date range for your ads and see which keywords come up during this time period.
The next important step in search engine optimization strategy is to build links. I recommend using some sort of link-building tool. A lot of people think that just submitting to directories works, but this is not true. Websites are much better places to submit links than directories. This is because search engines love link-building as much as they love keyword tools.
The final step in any good search engine optimization strategy is to generate organic traffic. Organic traffic is traffic that comes to your site without being paid for it. It comes from natural sources like links on related blogs, articles, press releases, and social media posts. I recommend building a list of natural sources first, then refining the strategy to focus more on paid advertising and link-building.
Now that you know what search engine optimization is, you should be able to focus on the most important aspects of the topic. You want to optimize your site for your keywords, of course, but you also want to have inbound links pointing to your site. Keep in mind that you don’t necessarily need to have as many links as your competitor, but you do need to keep them relevant to the content on your pages.
Optimize your site, then submit your site to the major search engines. Your landing page should have a great headline, a few subheadings, a few sentences about each keyword, and then the main keyword phrase. Have your first sentence be an attention grabbing sentence with a good amount of information. Have all of the other information give information about the phrase in question. This is a very important aspect of this strategy for generating traffic to your site.