DIVING DEEP INTO SEARCH ENGINE OPTIMIZATION: UNDERSTANDING ONPAGE AND OFFPAGE SEO

Search Engine Optimization (SEO) refers to the process of enhancing your website/webpage visibility to attract more traffic and more high quality and quantity of targeted audience. This enhancement is done by improving the organic search engine results (SERPs).  Few of many SEO advantages are:

  • Profitability and cost-effectiveness
  • Visibility
  • Relevant traffic
  • Better user experience
  • Brand Awareness

But these are the perks of SEO optimization that website owners can enjoy if they are consistent with their work. As Google regularly updates and modifies its algorithms. Hence it would be best if you incorporated both on-page and off-page SEO optimization in your SEO strategy.

On-page SEO and Off-page SEO

Two types of most common search engine optimization strategies in practice are On-page SEO and off-page SEO. Both are essential for SEO campaign’s success, but they’re on opposite sides of the fence. To properly understand the differences between the two, knowing the fundamentals is the most important.

On-Page SEO checklist

On-page SEO evaluates what your site (or page) is all about, simply put, on-page factors influence how high you can be positioned in the search results, based on what your website or page contains.  

On-page SEO focuses on optimizing elements of your website that are under your control. The act of optimizing distinct aspects of your website that affect your search engine rankings is known as on-page SEO (“on-site” SEO). Many ranking variables, such as site accessibility, page speed, optimized content, keywords, meta description, URL structure, title tags, and so on, decide where your website appears in search engine results pages.

The checklist given below will help you check if your website is on-page optimized:

  • Use a long-tail keyword: Long-tail keywords are more specific. Even create a keyword-rich headline. They might have low volumes, but they are effective for SERPs ranking.
  • SEO title and meta description: while posting a blog or any form of content, write a meta description consisting of a major keyword.

The meta description for the website: is a short description that comes under your URL on SERPs.

  • HTML link of contents: having a table of contents makes it easier for users to jump to a specific section, enhancing their user experience. 
  • Featured snippets’ optimization: The featured snippets are the area of content that comes under “people also ask for.” It is more of an FAQ where related search results are shown. Having an optimized, featured snippets section is helpful and would guarantee a larger audience.
  • Helpful links: These should provide valuable resources for specific topics not discussed in the text; don’t include unnecessary links just for SEO purposes. It should be helpful for the visitors. Internal Links are natural ways to develop links to your site while mentioning articles where readers can learn more about specific themes while increasing bounce rate and time on site. External links are similar to citing Google sources.
  • Optimize images: You can use Auto Alt Text. This Alt Attribute plugin adds alt text to photos automatically based on their filename. Just remember to give your files appropriate names before submitting them. Other things to optimize images are checking the quality of the image, ensuring it is the right size that the site supports, etc. 
  • Content-wise: (This one is about to be a little detailed.) One of the most important aspects of on-page SEO is the content you are putting on your page. Writing a keyword-rich headline that is more or less an overview of your content is the best approach to make people come to your page. Then you need to live up to their expectations. Writing a solid introduction has to be your priority. Keeping in mind that introduction is the next thing that a reader will see after the heading, keep it short but valuable. Ensure to add keywords here and also give a reason to the reader to keep reading. The quality of overall content matters a lot so ensure that the quality of your content doesn’t diminish. The last thing is CTA or Call-to-Action. Make sure to have a robust CTA, but never overpowering. 
  • SSL/HTTPS

Secure Sockets Layer (SSL) security technology is crucial for enhancing the website’s security as it improves your security, trustworthiness, and visibility.

It ensures no intrusion by the third party between your web server and the visitors’ web server. This implies your site visitors’ information will not be leaked. Google also prefers SSL- enabled sites and boosts their visibility. There are more items in this checklist than you can imagine!

Off-page SEO checklist

Off-page SEO aids you in boosting the authority of your domain. How exactly? Well, through content development and backlinks from other websites. It will, in turn, increase the authority of your domain. Several variables influence Off-page SEO rankings. All these variables are significantly essential to grasp, considering they are different things with the same goals. The goal is to increase the trust and reputation of your website without performing any actions on the page.

Outbound hyperlinks: When someone uses the link of your page (website or blog content) in their pages, it is likely that the user of their page would land on your page.

Marketing on social media: Off-page SEO is more about the marketing aspect of your content. Putting your content out on social media platforms is a form of marketing that garners attention.

Some other things that come under off-page SEO are:

  • Guest blogging and guest posting
  • Brand mentions 
  • Influencer Marketing

We know this plethora of information might put you in aw, and to get that first rank on google search, connect with us.

Conclusion

SEO has been misunderstood by just relating it to content. But SEO goes beyond just scope. And when it comes to the two SEO categories, it’s not a case of choice between on-page and off-page SEO. That’d be like deciding between putting salt in your food or not. In a complementary manner, on-page SEO and off-page SEO work together to boost your search engine rankings.

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